THE VALUE OF CHOICE

Less CAPEX + Less OPEX = More ROI.

The midmarket and economy segments are the fastest growing hospitality sectors in the Middle East, showing great potential not only for significant portfolio expansion but also, increased return on investment.

Choice Hotels International is a global hotel industry leader with a long history of brand and service innovation. Choice product brands have been specifically designed to reduce development and operating costs in order to maximize profits while delivering the highest levels of guest satisfaction and an appetite for profitability. Choice Hotels has a 75-year track record of success regulated by a strong portfolio of 11 brands, 4 of which are currently available in the Middle East.

Our portfolio is backed by a commitment to innovate high-tech and traditional services, continuously allowing us to deliver a unique global-local servicing model.

Our experience and our exceptional position in the market has made it possible for us to build one of the most powerful marketing and distribution platforms in the industry.

We deliver High Added Value to hotel owners, developers and guests.

  • clarion
  • quality
  • comfort